Nashville, TN - P & L Translations is now certified as a Women Business Enterprise (WBE) in the state of Tennessee by the Governor's Office of Diversity Business Enterprise.  The Office works to ensure that minority, women-owned and small businesses have equal opportunities to participate in the state's procurement process and contract awards.

P & L Translations is listed on the Office of Diversity's website (www.tennessee.gov/businessopp/regdivcomp.html). Of the 1200+ certified companies, there are only six Tennessee-based translations companies.  The list of Certified Diversity Companies is accessible to government agencies and private firms who want to do business with diversity companies.

"We're excited to be included in the select group of Women Business Enterprises recognized by the Governor's Office," said Janine Libbey, a partner at P & L Translations, "and we look forward to partnering with other certified diversity companies".

P & L Translations, located in Nashville, Tennessee, helps government agencies, businesses and non-profits improve communications with foreign clients and non-English speaking customers.  Call 615.460.9119 for more information on how translations can be part of your organization's growth strategy.

http://www.pandltranslations.com

Dated: May 13, 2008

Spanish Speakers More Likely to Purchase from Websites in Spanish

U.S. companies that only have English content on their websites are losing ground to foreign competitors.  Globally, only 30% of internet users are English speakers and future growth is expected to reinforce this trend. The number of Spanish-speaking internet users grew 360% from 2000-2007, yet fewer than 10% of U.S. websites offer language options other than English.

According to Amanda Parker, a partner at P & L Translations, “website translations provide high ROI for companies who want to reach more consumers. We’re seeing an increase in Spanish translations of websites, particularly in the retail and financial services sector. This opens up new markets for our clients for a very reasonable investment.”

Usage studies show that customers are 4 times more likely to purchase from websites in their language and they will spend twice as long on translated sites. Census data highlight the importance of offering website content in other languages. According to the 2000 Census, 47 million Americans over the age of five speak a language other than English at home, an increase of 47% vs. the 1990 Census, and over 30 million Americans speak Spanish.

Translations companies recommend modifying the website’s content to meet the needs of Spanish speakers in addition to translating the website. This process, known as localization, ensures that content such as measurements, currency, and temperatures reflect local usage and that images and copy are culturally appropriate.

The cost of localizing a website in Spanish is usually far less than the original cost of developing a website so the ROI for localizing based on the revenue from new consumers or markets can be very high. Many companies trying to cut corners make the mistake of using free on-line Spanish translators rather than investing in the services of professional translators and copywriters.

Translation errors can result in lost business, not only from the site visitors who read the translated information, but also from all the people those individuals tell. The investment in a professional translation should be covered by the increased revenue from millions of new potential customers who now have access to information in Spanish on the company’s products and services.

Spanish language or multilingual websites offer three main benefits to companies looking to expand their marketing efforts:

- They create a relationship with customers by speaking to them in their own language.
- They establish credibility in markets abroad.
- They increase revenue because internet users are more likely to do business with companies that present information on products and services in their native language.

For further information, call Janine Libbey at 615-460-9119 or email her at
jlibbey@pandltranslations.com.

http://www.pandltranslations.com

May 5, 2008

P & L Translations, founded by two local women with international business experience, has opened in Nashville. The company specializes in language solutions for corporate communications needs.

“Most translations companies have employees with the necessary language skills but they lack business experience. Our backgrounds in international business have taught us that a translation that isn’t rendered by an expert in the field can be worse than no translation at all”, says Janine Libbey, one of the founders. “We are establishing a new standard of excellence among translations companies in Tennessee.”

P & L Translations delivers language and communications solutions for the legal, financial, arts and entertainment, marketing, healthcare, manufacturing, and consumer products industries. They provide website translation and localization, as well as subtitling and voiceovers, including training DVDs.  P & L Translations also has bilingual copywriters who customize ad campaigns and marketing materials, preserving the tone and nuance of the originals while being linguistically and culturally accurate.

For more information, call 615.460.919 or email info@pandltranslations.com.
http://www.pandltranslations.com