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Posted By P & L Blog

"Hispanics aren't online." "We thought about having a Spanish version of our website but we don't think the ROI is there." "Hispanics won't buy online."

If you think these statements are correct, think again.  Latino consumers are more likely to use the internet to stay abreast of current events or look for a deal than general market consumers. According to the Hispanic Cyberstudy from AOL, they also trust product rating sites more.

Perhaps the most interesting finding is that acculturation does not equal technological savvy.  Spanish speakers are more likely to be early adopters of new technology than their English speaking cousins. 



Posted By P & L Blog

Dr. Seuss

March 2 is Read Across America Day, an event celebrated on Dr. Seuss's birthday to honor his ability to inspire young readers. The National Endowment for the Arts promotes programs in schools, libraries and community centers to encourage children to read. Locally, Tennessee Governor Bredesen read "The Little Engine that Could" to a pre-k class at Bellshire Elementary School this morning (no information on why "Green Eggs and Ham" didn't make the cut was available at press time).

Over 11 million copies of "The Cat in the Hat" have been sold and the book has been translated into 12 languages.   Imagine trying to recreate Dr. Seuss's wonderful rhymes in Hebrew, Spanish, French or German!



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