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Posted By P & L Blog

Spanish is the most requested language from our translation clients, followed by Spanish into English. 500 million people speak the language, and it is the official or one of the official languages of Argentina, Bolivia, Chile, Colombia, Costa Rica, Cuba, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Puerto Rico, Spain, Uruguay and Venezuela. Spanish is one of the official languages of the United Nations, and is the most popular foreign language studied in the US.

If you are targeting Hispanic consumers in the US, or customers in Mexico or Puerto Rico, accurate translation is vital for your company to be taken seriously. Our team of expert linguists have experience translating marketing materials, presentations, technical specifications, user manuals and websites for a wide variety of industries.

P & L Translations can help you introduce your product, strengthen your brand's presence in the market, and help you develop relationships with your target. For more information or for a free estimate, please contact us at info@pandltranslations.com.


 
Posted By P & L Blog

Nataly Kelly of Common Sense Advisory, a market research company, shares some interesting statistics over at the Harvard Business Review about how language influences consumers buying behavior in eight countries.

  • 72.1% of consumers spend most or all of their time on websites in their own language.
  • 72.4% of consumers said they would be more likely to buy a product with information in their own language.
  • 56.2% of consumers said that the ability to obtain information in their own language is more important than price.

The last point really surprised me. Translation can allow you to charge a premium (and probably recoup your investment in translation) if your competitors are only selling in English. You can read the full article here.


 

 

 
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