You are currently viewing archive for October 2009
Posted By P & L Blog

Terra Cotta Warriors


"If language is not correct, then what is said is not what is meant; if what is said is not what is meant, then what must be done remains undone; if this remains undone, morals and art will deteriorate; if justice goes astray, the people will stand about in helpless confusion.  Hence there must be no arbitrariness in what is said.  This matters above everything."




Photo by etee.  Licensed by Creative Commons.


Posted By P & L Blog


The number of internet users in Mexico grew 14% between August 2008 and August 2009 and now totals 13 million. Microsoft has more unique users every month than Google, and Mexico isn't the only country where Google doesn't dominate.  The two leading sites in Brazil, with an online population of 31 million, are locally-owned.

The popularity of social networks also varies by country.  Facebook is the 3rd most popular site in Argentina but doesn't make the top 20 in Brazil.  Did Facebook's delay in translating its content to Portuguese make it irrelevant in a large, fast growing market like Brazil?




Source: Portada


Photo by Rodrigo Galindo.


Posted By P & L Blog

American Family

As makeup of the U.S. population continues to change, the concept of mass marketing may have reached an end.  Peter Francese, an expert in demographics, has released 2010 America, a white paper available from Ad Age.

Some of the key findings Francese expects from the 2010 census will have important implications for marketers:

  • Minorities are becoming the new majority.  In Texas and California, non-Hispanic whites are now the minority and this trend will expand across the nation.  Companies not marketing to Hispanics will eventually go the way of the dinosaurs.
  • Multigenerational household are becoming more common.  Both parents and grandparents will be making purchasing decisions. Marketing communications will need to acknowledge the importance and influence of both generations.  Advertising to "adults 18-54" will not be enough.
  • "Married with children" will no longer be the norm as only a fifth of U.S. households fit that definition.  Advertisers will need to target couples without children and single adults to increase future sales.

What else can we expect to learn from next year's census and how will it affect your business?




 Photo from Seattle Municipal Archives.

Posted By P & L Blog

Fania All Stars

 Latin Music USA is a documentary that takes a fresh look at the history of American music.   Beginning tonight on most PBS stations, the series shows how Latin music has influenced - and been influenced by - jazz, country, R&B, and rock.

The film, a combination of interviews and music, is narrated in English by Jimmy Smits.  A Spanish version of the series will run on V-me, on October 13 and 20.

Episode 1 focuses on Latin jazz as well as the popularity of the Mambo and Cha Cha ; episode 2 examines the evolution of salsa; the music created by Mexican-Americans in the Southwest is covered in episode 3; the final installment looks at how Latin pop today can mean anything from songs in English to rock en español.

You can see a preview here.




Photo by klem@s. Creative Commons license.

Posted By P & L Blog


Tucán, Colores de la Selva
Toucan, Colors of the Jungle
By J.A. Yances

Actual size: 30"x40"
Painting valued at $8,000
$10 donation for a single chance to win.
All proceeds go to Conexión Américas.

Conexión Américas' mission is to help Latino families realize their aspirations for social and economic advancement by promoting their integration into the Middle Tennessee community. 

Bring your $10 donation and pick up your ticket at:
Conexión Américas
800 18th Avenue South

Conexión Américas is grateful to Jorge and his wife, Pilar, for their generosity in donating this painting to benefit our organization.

Contest rules & regulations can be found at



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