Posted By P & L Blog

Over 23 million U.S. Hispanics are online.  Although Spanish-dominant users are the fastest growing segment, many people are comfortable performing searches in both English and Spanish so you should test both languages as part of your SEM strategy.  For additional tips on how to include the Hispanic market in your SEM plan, read this article from MediaPost's Engage:Hispanics:

 

www.mediapost.com/blogs/engage_hispanics/

 

 

http://www.pandltranslations.com


 
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