Posted By P & L Blog

 Cyber Tienda


A recent AOL/RoperASW study found that over half of Hispanics who aren't online say that there isn't enough content in Spanish, and another 49% notes the lack of sites that interest them.


Communispace, a research firm, offers suggestions on how marketers can create interesting content in Spanish to reach these consumers online.  They suggest creating an environment where people's opinions are valued and where they feel comfortable sharing information.  Communispace says that "relevance is insured because members are generating much of the content".


The entire article can be read here:




Image by Daquella Manera under Creative Commons license

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