Posted By P & L Blog


Rooftops of St. Petersburg



Business software buyers in 8 non-English speaking countries reported they are more likely to buy products that have been translated and localized for their markets.  Despite the commonly held belief that proficient English speakers do not have a preference, Common Sense Advisory's study shows that purchase intent  increases when the local language is used.  Another key finding is the correlation between having marketing materials translated and sales:  "More than 80 percent said they wouldn’t give full consideration to a product that did not have localized marketing materials."



More information on the study can be found here:





Photo by Anya Quinn. Licensed under Creative Commons.

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