Posted By P & L Blog



You're just about finished with the edits and tweaks on your brochure.  The next step is to have it translated.   Before you do, remember that when English copy is translated, the text expands.  More words will be needed to communicate your message in many other languages.  Does your layout have room for this expanded text?


As a rule of thumb, when English is translated into Romance languages (French, Italian, Portuguese, Romanian, Spanish) the number of words will increase by 20-25%.  One of the easiest things you can do to make sure the translation fits is to edit the English text before it is translated.  Adjectives are great, but get rid of them if they're not essential.




Photo by peppergrass. Licensed under Creative Commons.

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