Posted By P & L Blog
San Jordi


April 23rd is St. George's Day and is a widely celebrated event in Barcelona, where he is known as Sant Jordi.  On la Diada de Sant Jordi hundreds of flower sellers stock up with roses and temporary bookstalls appear all over the city.  Women receive a rose from their significant others while men are given a book.

 

The roses are given in honor of Sant Jordi, who gave a rose to a princess he rescued.  The tradition of giving books dates back to the 1920s.  A bookseller in Barcelona decided to mark the anniversary of the April 23, 1616 deaths of Miguel de Cervantes and William Shakespeare as a way to sell more books.  The idea took hold and now half a million books are sold on Sant Jordi's day.  Inspired by this celebration, UNESCO declared April 23rd to be the International Day of the Book to promote reading and publishing.

 

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