Posted By P & L Blog

Cereal Boxes in Madrid

Today's issue of Engage:Hispanics notes that many companies continue to ignore the growth potential of the Hispanic market by not investing enough of their advertising dollars.  Hispanics represent 25% of children under 5 yet toy companies spent only 1.1% of their ad budgets to target them.


Kellogg spends less than 3% of their budget advertising to Latinos, even though people under 25 eat twice as much cereal as people aged 25-50.  34% of the Hispanic population is under 18, that's 15 million consumers.


The CMOs of companies who ignore the Hispanic market risk losing market share and limiting future revenues.  Shareholder indignation, anyone? 


You can read the full article at MediaPost.




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