June 4, 2009 08:52:46
Posted By P & L Blog
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Savvy bankers understand the importance of establishing relationships with foreign born Hispanics at the beginning of the acculturation process. Education is an important part of the dialogue. While many consumers are familiar with the fast food industry because they come from countries where Burger King operates, the same may not be true when it comes to financial services.
Eventually, the "unbanked" Hispanics will open a bank account and that will lead them to use other banking services, like loans to buy homes. Will they go to your bank?
http://www.pandltranslations.com
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