Posted By P & L Blog

Savvy marketers know that giving their customers the option to receive the information they need in the language they prefer always makes sense. Companies that want to grow market share and increase revenue can reach out to online Hispanics with Spanish translations of their websites. Here's how to get it right from the start.

1. Always provide contact information so that your customers can call, write or email you with their questions and feedback in Spanish. This information should be visible on every page in Spanish.

2. Make sure that the hyperlinks on the Spanish pages lead to other pages in Spanish. Taking your customers to the English part of your site may cause them to abandon the site before they make a purchase.

3. Work with a professional translation company. Bilingual employees may not have the necessary writing skills to re-create your content in Spanish. Language service providers include proofreading as part of their translation services.
4. Remember to have forms, terms of service, and FAQs translated for your Spanish-speaking customers.

5. Include testimonials from Latino clients and employees. Word of mouth carries a lot of weight among Hispanics.

6. If visitors to your site can sign up for periodic emails or a newsletter, offer your Latino customers something for them. 

7. A Spanish translation will usually take up 20% to 25% more space than the original English text. If this extra copy won't fit in your page layouts, edit the original copy or try using a slightly smaller font.

8. The translation should be in neutral Spanish. Your business will benefit by reaching all Spanish speakers without offending any of them. Neutral Spanish avoids regional language variations and slang, and is easily understood by all U.S. Hispanics.

 

 

 
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