Posted By P & L Blog


Living la Vida Loca! Top Tips for Online Success in the Spanish-speaking World

by Gemma Birch


With 153 million users, Spanish is the 3rd most used language online, trailing only English and Chinese. However, the variations of this language, along with the cultural diversity of those using it are vast, making the job of the search marketer all the more challenging.

Ani Lopez, a native Spaniard working as an SEO Manager at Cardinal Path in Canada, will be speaking on the topic of keyword research for Spanish speaking markets at the International Search Summit @ SMX West on February 27th in San Jose. Here Ani shares important insights and tips for marketers targeting a Spanish speaking audience anywhere in the world.

Does the Spanish language create any particular difficulties for search marketers?
Sure! All languages evolve over time, but some are more diverse than others. Spanish is one of these that, growing richer, make it more difficult to manage when targeting multiple markets.

Its distribution is pretty blurry and jumps across continents, cultures and media. For instance, Spanish is the official language in 21 countries and an unofficial but widely spoken language in many others: There is the same number of Hispanophones in the US as the population of Spain and Spanish  is the 3rd most used language online (153M users) after English and Chinese.

With types of Spanish, like formal or colloquial, plus regional dialects and varieties, the idea of just using ‘standard Spanish’ is something that I don’t to buy into. Even grouping them – trying to make it simpler – leaves us with too many variants: Caribbean, South American Pacific, Central American, Highland American and more.


You can read the rest of the article here.

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