Posted By P & L Blog

Despite a slow start, Facebook is growing fast in Japan. eMarketer estimates that the site reached 7.6 million users in the country during 2011, a jump of 61.6% over 2010. User growth is forecast to remain strong through 2012, at 51.5%, for a total of 11.5 million users by year’s end.

Facebook Users and Penetration in Japan, 2011-2014

Still Facebook penetration remains low in Japan—the site is forecast to reach 12% of internet users and only 9% of the total population by the end of 2012. However, new survey data shows that users of the site are hooked.

 

 

Read more:  eMarketer


 
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