Posted By P & L Blog

Nataly Kelly of Common Sense Advisory, a market research company, shares some interesting statistics over at the Harvard Business Review about how language influences consumers buying behavior in eight countries.

  • 72.1% of consumers spend most or all of their time on websites in their own language.
  • 72.4% of consumers said they would be more likely to buy a product with information in their own language.
  • 56.2% of consumers said that the ability to obtain information in their own language is more important than price.

The last point really surprised me. Translation can allow you to charge a premium (and probably recoup your investment in translation) if your competitors are only selling in English. You can read the full article here.

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