Posted By P & L Blog

Nataly Kelly of Common Sense Advisory, a market research company, shares some interesting statistics over at the Harvard Business Review about how language influences consumers buying behavior in eight countries.

  • 72.1% of consumers spend most or all of their time on websites in their own language.
  • 72.4% of consumers said they would be more likely to buy a product with information in their own language.
  • 56.2% of consumers said that the ability to obtain information in their own language is more important than price.

The last point really surprised me. Translation can allow you to charge a premium (and probably recoup your investment in translation) if your competitors are only selling in English. You can read the full article here.


 
0 Comment(s):
No Comments are found for this entry.
Add a new comment using the form below.

 
Leave a Comment:
Name: * Email: *
Home Page URL:
Comment: *
   char left.

re-generate
Enter the text shown in the image on the left: *
 Remember Me?
* fields are requried
    


 
Google

Category
 
Recent Entries
 
Archives
 
Links