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March 3, 2010 10:08:31
Posted By P & L Blog
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"Hispanics aren't online." "We thought about having a Spanish version of our website but we don't think the ROI is there." "Hispanics won't buy online." If you think these statements are correct, think again. Latino consumers are more likely to use the internet to stay abreast of current events or look for a deal than general market consumers. According to the Hispanic Cyberstudy from AOL, they also trust product rating sites more. Perhaps the most interesting finding is that acculturation does not equal technological savvy. Spanish speakers are more likely to be early adopters of new technology than their English speaking cousins.
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Categories:
Blog,
Hispanic Marketing
