Posted By P & L Blog

A recent poll conducted by the Associated Press and Univision on Hispanic' media consumption found that U.S. Hispanics, including those whose dominant language is English, use Spanish-language media every day.

  • 9 out of every 10 Spanish-dominant Hispanics watch some Spanish-language TV.
  • 75% listen to Spanish-language radio each day.
  • 40% of English-dominant Hispanics consume either Spanish-language television or radio.

The good news for marketers wanting to reach Hispanic consumers is that Spanish-language media can be very reasonable. In the Nashville market, 30 seconds of air time on a radio station costs around $115.

You can read more about the poll here.

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