Posted By P & L Blog
Companies hire us to gain access to new markets,and to help them market both new products and existing products there. We can help them determine if a product is not culturally appropriate in Latin America or for US Hispanics because we have over 20 years experience in these markets.

Posted By P & L Blog

Nashville is proud to be the home of hundreds of companies involved in the health care industry. Many are these firms are now using or developing mobile applications and online sites for providers, patients, insurers and consumers to share information and communicate with each other. One key group of users is being short changed when it comes to having access to this information: Spanish speakers.

Lee Vann, author of "Online Hispanics have a hard time finding health information in Spanish", notes that more than half of Latinos who are online visit a health website every month. They are visiting English language sites because there are relatively few sites with information in Spanish. Why are so few companies meeting the demand for content in Spanish? Will Nashville be able to keep its title of the US health care capital if it ignores Spanish speakers?

You can read more of Lee's findings here.


Posted By P & L Blog

Did you know that the Hispanic population in Tennessee more than doubled from 2000-2010? Alabama, Arkansas, Kentucky, Mississippi, North Carolina and South Carolina also experienced this explosive growth according to the Census Bureau.

Have you seen an increase in Hispanic customers? How is your organization handling your communications with Spanish-speaking customers?



Posted By P & L Blog

A recent poll conducted by the Associated Press and Univision on Hispanic' media consumption found that U.S. Hispanics, including those whose dominant language is English, use Spanish-language media every day.

  • 9 out of every 10 Spanish-dominant Hispanics watch some Spanish-language TV.
  • 75% listen to Spanish-language radio each day.
  • 40% of English-dominant Hispanics consume either Spanish-language television or radio.

The good news for marketers wanting to reach Hispanic consumers is that Spanish-language media can be very reasonable. In the Nashville market, 30 seconds of air time on a radio station costs around $115.

You can read more about the poll here.

Posted By P & L Blog

What will marketers learn when the Census 2010 results are released?

1. Companies selling to young consumers will need to target Latino youth.  22% of the US population under the age of 18 is Hispanic.

2. Ad campaigns in English will miss a large number of people because 37% of Latinos communicate mostly or only in Spanish.

3. The Hispanic population is no longer concentrated in just a few states.  Many states, including Arkansas, Kentucky and Tennessee, showed double or triple digit increases in the number of Hispanic residents between 2000 and 2008.

4. Latinos have money to spend.  Hispanic spending power grew by 6.4% vs. 2.9% for the general population between 2005 and 20008.

What are the implications for your business? 



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