April 30, 2009 11:38:38
Posted By P & L Blog
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Kellogg spends less than 3% of their budget advertising to Latinos, even though people under 25 eat twice as much cereal as people aged 25-50. 34% of the Hispanic population is under 18, that's 15 million consumers.
The CMOs of companies who ignore the Hispanic market risk losing market share and limiting future revenues. Shareholder indignation, anyone?
You can read the full article at MediaPost.
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