A recent poll conducted by the Associated Press and Univision on Hispanic' media consumption found that U.S. Hispanics, including those whose dominant language is English, use Spanish-language media every day.

• 9 out of every 10 Spanish-dominant Hispanics watch some Spanish-language TV.
• 75% listen to Spanish-language radio each day.

• 40% of English-dominant Hispanics consume either Spanish-language television or radio.

The good news for marketers wanting to reach Hispanic consumers is that Spanish-language media can be very reasonable. In the Nashville market, 30 seconds of air time on a radio station costs around $115.

You can read more about the poll here.

This is why it is important to have all your translations edited by a second translator:

Words differently arranged have different meanings, and meanings differently arranged have a different effect.

-Blaise Pascal, philosopher and mathematician (1623-1662)