April 28, 2011 01:28:41
Posted By P & L Blog
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A recent poll conducted by the Associated Press and Univision on Hispanic' media consumption found that U.S. Hispanics, including those whose dominant language is English, use Spanish-language media every day.
The good news for marketers wanting to reach Hispanic consumers is that Spanish-language media can be very reasonable. In the Nashville market, 30 seconds of air time on a radio station costs around $115. You can read more about the poll here. |
Categories:
Blog,
Hispanic Marketing