You are currently viewing archive for July 2009
Posted By P & L Blog



Today the Louvre is launching an English-language version of its online database.  This will allow English speakers to immerse themselves in 22,000 works of art in the Louvre's online collection.  There's no word yet on plans to expand the project to include the two other languages offered on the museum's website.


The Tate in London provides information in 12 languages other than English, including British Sign Language. 


Looking closer to home to see what information US museums offer non-English speakers, visitors won't have it so easy.  The Museum of Modern Art site is monolingual despite being located in a city where a third of the population is foreign born.  The Metropolitan Museum of Art offers only general information in 9 languages other than English, but at least tourists will know when the museum opens and what it will cost them to visit.   Hats off - or should I say sombreros - to the Frist Center here in Nashville which has had español on its website for years.




When will major cultural institutions in the United States understand that reaching out to non-English speakers translates into more revenue?



Photo courtesy of debaird.  Licensed under Creative_Commons

Posted By P & L Blog

Sun and Moon Pagodas

Asia's share on the online population is forecast to reach 43% by 2013, while the United States and Canada's share will decrease to 13%, according to a report released by Forrester Research.  The percent of the online population represented by Europe will also decline in this period since internet penetration there is already very high.


Latin America's share is expected to remain stable at 11%.  Marketers who sell there can reach more than 50% of those users by targeting just two countries: Brazil and Mexico.  That means a company's website will only need to be translated and localized for two markets.


What are the implications for American companies? 


Online content in English will not be enough to sustain growth outside of North America and Europe as consumers in regions conduct searches in their native languages.


What else will change?





Image courtesy of cheesy42. Licensed under Creative Commons.



Posted By P & L Blog

The Waldorf Astoria


Expedia recently surveyed 4,500 hotels all over the world, asking them to rank tourists based on their behavior.  French tourists were found to be cheap, rude, and "terrible at languages". 


Expedia's marketing director, Timothee de Roux, attributes their rudeness to the stress of travel, including the challenge of trying to communicate in another language.  The solution seems obvious for the tourism industry: ease their pain and provide them information in French.  Hotels, restaurants, museums and other tourist attractions frequented by European tourists should have key pages of their websites translated  so that guests can have a certain comfort level and familiarity before they arrive.


The winner of this year's survey?  The Japanese, for the third year in a row.




Image courtesy of manuel/MC.  Licensed by Creative Commons.

Posted By P & L Blog


Cherry Garcia

The top 10 last names in the United States reflect the changing demographics.  Two Hispanic surnames – García and Rodríguez – are now among the most common last names in the country.   Wilson narrowly beat out Martínez for the number 10 slot.

  1. Smith
  2. Johnson
  3. Williams
  4. Brown
  5. Jones
  6. Miller
  7. Davis
  8. García
  9. Rodríguez
  10. Wilson



Image courtesy of iateapie under a Creative Commons  license.

Posted By P & L Blog



Foreign-born Hispanics are not as affected by the economic downturn as other people.  In fact, the Selig Center for Economic Growth is forecasting a growth in Hispanic buying power this year.


How can this group of consumers actually have more money - rather than less - to spend this year?   The reasons are simple:


  • Lower use of credit cards than the general market means they are not affected by rising interest rates.  They don't have large balances to pay off so they have money to buy your product now.
  • Their net worth hasn't been affected by slumping stock prices because they didn't invest in the market.
  • Foreign-born Hispanics are more likely to rent than own a home so they haven't felt the impact of the mortgage crisis.


Translations can help your business grow and be an important point of differentiation between your product and your competitors'.  Make sure you target this economically vibrant market first.




Image courtesy of travelinknu  from Creative Commons.




Recent Entries