Posted By P & L Blog
Welcome in different languages


Over 90% of buyers of business software buyers surveyed in September '08 prefer products and information available in their language, according to a report released by Common Sense Advisory.  The research firm specializes in the translation, interpretion and localization businesses.  The survey results make a compelling case for product localization.


"Localization Matters" is an analysis of a survey conducted in eight non-English speaking countries, including China and Brazil.  The report shows that purchase intent increaseswhen the product information has been translated, even among those who speak English.


As former German Chancellor Willy Brandt once said, "If I'm selling to you, I speak your language.  If I'm buying, "dann muessen Sie Deutsch sprechen" (then you must speak German).


To read more about the survey, visit

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