Posted By P & L Blog

Spider Web



Someone asked me the other day if I thought her company's website should be translated into Spanish.  Here are some questions to ask yourself before jumping in.


1. What is the primary purpose of your website?  If you sell products online and ship all over the United States, then you can increase your sales with a translated website.  Many Latinos use Spanish when they search for products online.  There are over 13 million Hispanics in California alone!


2. Do you only sell to customers in your city? You should do a little research.  How big is the Hispanic population?  Is it large enough to boost your business?


3. Can your website design accomodate more text?  The Spanish translation of your text will be at least 20% longer than the English version.


4. Do your competitors have Spanish versions of their websites?  If the answer is yes, then you need to consider having your site translated.  Unless you can truthfully say that you don't need any more business.


If the answer is no, you can be the first to develop a relationship with Hispanic customers.  There's an expression in Spanish that says he who strikes first, strikes twice.  Be the first!


5. Can you afford it? Will the increase in your business pay for the translation?  You may discover that you can't afford not to.



Image by cybershotking.  Licensed by Creative Commons.

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