Posted By P & L Blog

Nashville is proud to be the home of hundreds of companies involved in the health care industry. Many are these firms are now using or developing mobile applications and online sites for providers, patients, insurers and consumers to share information and communicate with each other. One key group of users is being short changed when it comes to having access to this information: Spanish speakers.

Lee Vann, author of "Online Hispanics have a hard time finding health information in Spanish", notes that more than half of Latinos who are online visit a health website every month. They are visiting English language sites because there are relatively few sites with information in Spanish. Why are so few companies meeting the demand for content in Spanish? Will Nashville be able to keep its title of the US health care capital if it ignores Spanish speakers?

You can read more of Lee's findings here.


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