The size of the U.S. Hispanic population has surpassed that of Spain, making it the second largest in the world.  Mexico, with 108.7 million people, is the only country with a larger Hispanic population.  There are 45.5 million Hispanics in the United States and 40.4 million people in Spain.

www.census.gov/Press-Release/www/releases/archives/facts_for_features_special_editions/012245.html

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International Translations Day is celebrated on September 30, the day St. Jerome died.  In addition to translators, St. Jerome is the patron saint of  librarians, archivists and biblical scholars. 

St. Jerome is believed to be the first person to translate the Bible from Greek and Hebrew to Latin.   He is often depicted with a lion next to him because he reportedly removed a thorn from a lion's paw.  The lion became loyal to him and remained by his side for the rest of his life.

More information on St. Jerome is available at saints.sqpn.com/saintj06.htm

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There's an interesting article in Advertising Age on the dearth of Spanish-language content on the web.  Considering how big Burger King is in Puerto Rico, it was surprising to read that their U.S. website is English only.

adage.com/digital/article

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Hispanic Heritage Month begins today, September 15, the anniversary of independence for five Latin American countries—Costa Rica, El Salvador, Guatemala, Honduras, and Nicaragua.  Mexico declared its independence on September 16, and Chile on September 18.

Here in Nashville, we are honoring four Hispanics who generously give back to our community:  www.tennessean.com/apps/pbcs.dll/article

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Over 23 million U.S. Hispanics are online.  Although Spanish-dominant users are the fastest growing segment, many people are comfortable performing searches in both English and Spanish so you should test both languages as part of your SEM strategy.  For additional tips on how to include the Hispanic market in your SEM plan, read this article from MediaPost's Engage:Hispanics:

www.mediapost.com/blogs/engage_hispanics/

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