November 5, 2010 02:52:45
Posted By P & L Blog
One of the challenges of small businesses going global is the complexity of dealing with language and local requirements. However, if you do your homework, you can sell your products and services outside the U.S. even if your sales and marketing budget is small. One of the most cost effective ways to sell across borders is to use your website, either for eCommerce, or as an informational and lead generation site. Here are 4 key ways to ready your website for international business:
(1) Internationalize your website content
Buyers are much more likely to buy if a website is in their own language. For the small business, providing website content in other languages can be a particular challenge because it’s costly to translate text into multiple languages. One way to keep costs in control is to translate text or provide country-specific sites only for the country or countries where you sell the most. Organizations like Lisa.org and Gala Global provide resources to help businesses localize their products and websites, including links to translation services. Don’t forget Spanish speakers in the U.S. — more and more businesses are providing Spanish translation specifically for this market within our own borders.
The complete article can be found here.