Hispanic newspapers are showing that the discussions on the demise of newspapers as we know them may be premature.  NY Al Día, a Spanish-language daily, will be launched in New York on April 20th.  The newspaper will have an initial circulation of 20,000, and will be on sale at 1,800 places in New York and New Jersey.

New York already has a daily Spanish-language paper, El Diario La Prensa, the oldest Hispanic daily in the U.S.  Can Hispanic newspapers continue to thrive when most mainstream publications are losing circulation?

A recent AOL/RoperASW study found that over half of Hispanics who aren't online say that there isn't enough content in Spanish, and another 49% notes the lack of sites that interest them.

Communispace, a research firm, offers suggestions on how marketers can create interesting content in Spanish to reach these consumers online.  They suggest creating an environment where people's opinions are valued and where they feel comfortable sharing information.  Communispace says that "relevance is insured because members are generating much of the content".

The entire article can be read here: www.mediapost.com/publications/

Image by Daquella Manera under Creative Commons license

http://tinyurl.com/24xvum

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The size of the U.S. Hispanic population has surpassed that of Spain, making it the second largest in the world.  Mexico, with 108.7 million people, is the only country with a larger Hispanic population.  There are 45.5 million Hispanics in the United States and 40.4 million people in Spain.

www.census.gov/Press-Release/www/releases/archives/facts_for_features_special_editions/012245.html

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There's an interesting article in Advertising Age on the dearth of Spanish-language content on the web.  Considering how big Burger King is in Puerto Rico, it was surprising to read that their U.S. website is English only.

adage.com/digital/article

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Over 23 million U.S. Hispanics are online.  Although Spanish-dominant users are the fastest growing segment, many people are comfortable performing searches in both English and Spanish so you should test both languages as part of your SEM strategy.  For additional tips on how to include the Hispanic market in your SEM plan, read this article from MediaPost's Engage:Hispanics:

www.mediapost.com/blogs/engage_hispanics/

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